Often times, constant dieting – as well as yo-yo dieting – damages the basal metabolic rate (BMR). Due to the damage, weight loss becomes difficult. Some can’t lose weight at all. Other people may have recently gained weight or have tried to lose weight on their own without success.
Many unscrupulous companies are looking to sell you a quick fix for weight loss. They claim that if you take a pill or drink a shake, the weight will just fly off. They spend millions of dollars to blast out this message to as many people as possible. In the end, they plant the idea in our minds that there are silver bullets out there that help us to achieve healthy, sustainable weight loss with little or no effort.
The truth is, there are no shortcuts. However, you do have hope. There are so many variables in play when it comes to achieving and maintaining a healthy body weight.